Whitbread PLC launches new brand 'hub by Premier Inn' - YouTube: Whitbread PLC, the UK's largest hotel group announced the launch of its new hotel concept, 'hub by Premier Inn'. The new concept will target major UK city centres such as London and Edinburgh, with the first 'hub by Premier Inn' to open on St. Martin's Lane in London in summer 2014. 'hub by Premier Inn' is a new generation of compact, city centre hotel with ingenious, contemporary room design and excellent connectivity that will offer good value for money and appeal to customers who value price, location and design over space. At 11.4 sq.m a 'hub' room is compact, and thanks to its innovative design every centimetre is optimised with a desk that folds into the Hypnos pocket-sprung bed, luggage storage under the bed, an en suite bathroom with power shower, free wifi and a 40" inch smart screen TV. 'hub by Premier Inn' will be the UK's first hotel with its own app, letting customers control their hotel experience. The 'hub' app means customers can book and check in online, as well as pre-select their room temperature and light settings. They can even choose which TV or radio channel they want playing in their room when they arrive and stream content from their phone or tablet direct to their TV.
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