Friday, April 5, 2013

Esther Dyson: personalize medicine

Personalization of medication--

Esther Dyson: 'They personalise my adverts -- why not my medicine?' (Wired UK): ". . . . "Most drugs are not totally effective for most of the population," said Dyson. "They're about 100 percent effective for 30 percent of the population and probably toxic for 20 percent. But if you know the genetics, drugs are going to be much better for the population." Five years from now, she argued, you won't take serious medicine without knowing it'll work for you. We will have moved away from trying and taking and hoping it will work -- "currently," pointed out Dyson, "I get the same dose of a drug as 500 pound guy". To fill the gap, before everyone starts getting drugs tailored to their genome, Dyson is looking to invest in innovative healthcare products based on data collection. . . ." (read more at the link above)

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